About Us
COMPANY PROFILE
Better Based Nutrition was formed with the intention to not only improve fertility issues in cattle operations but to also increase overall animal health and wellbeing.
Originally one of HTL’s loyal clients approached Alison Hall-Perrin’s to supplement Brahman heifers with her Omega Supplement (Formula Bronze), with the aim to increase pregnancy rates on their Central Queensland property. After witnessing the significant effects of feeding Formula Bronze to broodmares they believed that this may also be influential on cattle, as it proved to be.
Some time later Ali and Sam met at a field day in Central Queensland and began discussing her findings which lead to further research. At this time Sam had been disappointed with varied AI results throughout QLD, NSW and Vic and believed there must be a way of increasing fertility through better nutrition. After further research and meeting with Gary we have now developed a product, high in Omega’s and other essential vitamins and minerals which is not degraded in the rumen, to be utilised more efficiently by ruminants.
Ultimately, we are industry professionals with a passion for animal health, performance and efficiency, aiming to provide the cattle industry with a product that will make their farming businesses more economically viable in this tough environment. We understand that calving percentage is a major profit driver in any cattle business and it is our target to help you maximise this return.
DIRECTOR PROFILES
Gary Morrison, who is our nutritionist, was raised on a wheat, sheep, cattle and horse property in Northern NSW. After finishing a Bachelor of Rural Science at Armidale University in 1978, Gary went on to begin technical training as a nutritionist with Rumevite, developing products for cattle, sheep and horses. Several years later he started working for the Maize Marketing Board in the Atherton Tableland as a nutritionist, principally for beef and dairy farmers but also chickens and crayfish. Over the last 20 years Gary has continued working for a number of leading feed companied including; Olsson’s, Ridley AgriProducts, Champion Liquid Feeds, Riverina and Stock Lick Trading. Gary has been involved in research and technology, manufacturing, plant construction and design and in- field nutritional technical services for his 35 year career. With this experience comes a wealth of knowledge for different land types and animal requirements throughout Australia.
Glenys Ashton was raised on a dairy farm west of Ipswich, established in 1953 and was later converted into a beef enterprise in 2007. Glenys graduated, with full honours, in 1993 as a Veterinary nurse going on to practise in large and small animal clinics for 17 years. As well as running a beef enterprise with her family, Glenys currently is office manager at Hair Testing Laboratory and Kennallywood Equine Rehab Centre and has an administrative role at the local saleyards. Glenys has now taken on the role of office manager for Better Based Nutrition.
Samantha Muller grew up on a commercial beef property in Central Queensland with a love and passion for quality cattle and stockhorses. In 2007 she graduated from Marcus Oldham College with an Advanced Diploma of Farm Business Management. During her time at college Sam worked on one of Australia’s largest hereford studs, Ironbark Herefords, and took an interest in artificial insemination and genetics. Following college Sam travelled throughout Europe, UK, Canada and USA working on different cattle and horse studs. From 2010 until present Sam has been working as an AI technician and Reproduction Specialist for Nationwide Artificial Breeders, based in Western Victoria. Sam and her husband Jarred also own and operate a prime lamb and beef business in Western Victoria.
